LONDON (MarketWatch) -- Satellite broadcaster BSkyB
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said Tuesday that it has signed a distribution deal for commercial customers with Ireland's Setanta Sports Holdings. The deal will allow pubs, clubs, sports centres and other commercial premises to receive as part of their Sky subscription Setanta's live coverage of FA Premier League football from August 2007. This deal follows last week's award by the FA Premier League of 92 live matches per season to Sky and 46 live matches per season to Setanta, for three years starting in 2007/08. Also, Sky and Setanta have agreed in principle to make Setanta's Premiership coverage available to Sky residential customers.
